This simulation addresses the unique challenges faced by social enterprises when they embark
on the journey to scale their operations. These challenges encompass funding, networking,
public awareness, and workforce skills diversification. The primary aim of this simulation is to
equip social entrepreneurs with the knowledge and skills required for effective scaling, with a
focus on leveraging new technologies, digital marketing, and impact measurement. By the end
of the simulation, participants will gain a comprehensive understanding of scaling strategies, the
role of technology in scaling, and various methods of measuring social impact. They will develop
practical skills in applying scaling strategies, identifying suitable digital marketing tools, and
collaborating within a team. This scenario revolves around a social enterprise focused on food waste reduction and its efforts to scale its social impact through technology, marketing, and
impact assessment in a meeting with a potential investor.